BBC Earth

BBC Earth brings people closer to all the natural wonders of the world through incredible cinematography and captivating storytelling. To launch the channel across the region we brought those stories right into the audiences’ daily commute, transforming Hong Kong’s buses and Singapore’s MRT stations and individual MRT carriages into different wildlife zones. This integrated campaign including giant 3D polar bears leaping out of walls and snakes choosing buses over planes, ensured the audience got up close with the campaign message, a variety of wild animals and some of their very distant relatives, swinging from the MRTs handrails.

• Print
• Outdoor
• Digital
• DM
• POS
• Trade
• Collateral

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