Kelly Dickinson, owner of The Stripe Collective UK, believes that commercial space design should be engaging, immersive and holistic – delivering a fully developed brand identity in all its facets.
“To succeed in today’s increasingly competitive marketplace a brand must cultivate its own style, personality and tone-of-voice in order to be relevant and lasting. That’s what I do. I bring the brand to life and craft the all-important “brand story”. Then develop a design style and communication manner that reflect its qualities and character – then tell the story by considering every detail and element that connects with consumers.
Brand stories need to be told through the design and creation of any number of elements – from logo marks, to art, to collaterals, to interior design… the list is endless – all of which engage consumers in what I call “conversations with the brand”. In other words, delivering a brand’s “DNA story” in multiple forms and multiple perspectives within a physical environment and in its brand DNA. It’s the only way to be truly unique in this competitive landscape and stay top-of-mind with consumers.
From Brand to Space.” ~ Kelly Dickinson