The Challenge:
To recreate an authentic New York deli in the posh space of Mandarin Gallery. The owners themselves are steeped in the lower eastside New York deli culture and provided insights and guidance into the look and feel.
The Solution:
To create a space that felt like it was handed down from generation to generation. Re-upholstered chairs and benches. Assorted chairs. Intimate tables for two or party tables for families of eight. Black and white marble flooring and handmade aqua blue tiles. Bread baskets, bagel holders, chalkboards, frosted glass signage. The branding and key menu messaging was integrated into napkins, postcards, crockery and even the serving windows.
The result, a welcoming space where you can sit and savour authentic pastrami Reuben sandwiches, or meatloaf and chopped liver mains. A taste of New York right here in Singapore.
