Following the success of the relaunch of Song Zu Australia, the rebranding flowed out across the region, landing much closer to home. Right here in Singapore to be exact. The 12-year old Singapore studio received the same boost of energy to its interiors and brand identity as its sister in...

To launch the popular BBC Entertainment Channel in India, we developed an all-encompassing campaign that included internal communications, outdoor, online, print, social media, trade and digital. All of which supported the brand’s positioning of ‘Seriously Entertaining’ and brought to...

  Ultimate Drive gives anyone the chance to take on a supercar and experience the thrills and excitement of high performance driving. The days of just dreaming of and drooling over that amazing Ferrari or Lamborghini have gone. To let Singaporeans know that their driving fantasies could...

  Restaurant at Level 43 was an innovative design proposal to enhance the green space on the top floor of one of Singapore’s first eco-buildings. The design challenge was to keep in line with this green ethos and add to rather than detract from the existing vegetation. So we designed a...

To launch MIO Stadium TV, we collaborated with our friends at ‘Arcade’ to develop a campaign highlighting the greatest stars of each genre of sport. The campaign included activation, collaterals and press ads all of which served to remind the audience that MIO had a competitive edge. And...

BBC Knowledge features a wide variety of entertaining, fact-based shows produced to the highest standards. So for the regional launch of BBC Knowledge in Asia, we developed the brand positioning ‘Amaze your mind’. This positioning allowed us to tell the entire story of the channel’s...