Kelly Dickinson began The Stripe Collective in Asia to make the most of her skills as a leading creative thinker, designer, creative director, strategist and brand builder. In an exciting move, Kelly has just relocated herself, and her family back to the UK for the first time since 2000.
Take a look at the folio of work over the last 20 years and you’ll discover why Kelly earned a reputation as being one of Asia’s hottest advertising and branding designers. To see her full Curriculum Vitae please visit www.kellydickinson.net.
Before The stripe Collective she had previously held a senior creative and management roles at Ogilvy & Mather, BBDO/Proximity, Y&R, M&C Saatchi, Grey and WME|IMG. She was mostly based in Singapore, a regional hub, and has worked across Asia Pacific, and globally, on many of the worlds significant brands.
Kelly has a BA HONS Design Degree from Britain’s prestigious RCA&D & The Fylde. She is an experienced strategist, project manager and client manager, and has also worked as a professional photographer and ‘client side’ art director in London prior to her move to Asia with O&M. She has won every major international award for both design creativity and strategy, and was named one of Asia’s Most Creative Minds (Source: Campaign Brief). Awards include: CANNES, D&AD, CLEO, ONE SHOW, London International, Creative Circle Awards, The Spikes, and an RBDA & Presidents Design Award nomination.
Kelly is a visual communicator at her core. Combine over two decades in advertising and design as a commercial designer, creative leader and strategic director, with an impressive depth of experience (that comes from working with some of the worlds largest agencies on some of the worlds biggest brands) and you get all the ingredients needed for a successful independent branding agency.
Her offering is holistic and covers all the needs of her clients from strategy, branding and positioning all the way through to design, fabrication and ongoing communications if required.
“The reason I am so passionate about this is because it’s not all about trends. It’s about what’s right for a brand. I build living breathing brands from their DNA up… no project I design could ever be alike!”
~ Kelly Dickinson
WHY:
Kelly believes that design should be engaging, immersive and holistic – delivering a fully developed brand identity in all its facets and touch-points.
“To succeed in today’s increasingly competitive marketplace a brand must cultivate its own style, personality and tone-of-voice in order to be relevant and lasting. That’s what I do. I bring the brand to life and craft the all-important “brand story”. Then develop a design style and communication manner that reflect its qualities and character – then tell the story by considering every detail and element that connects with consumers.
Brand stories need to be told through the design and creation of any number of elements – from logo marks, to art, to collaterals, to space design… the list is endless – all of which engage consumers in what I call “conversations with the brand”. In other words, delivering a brand’s “DNA Story” in multiple forms and multiple perspectives within a physical and non-physical environment, all of which firmly derived from its unique brand DNA. It’s the only way to be truly unique in this competitive landscape and stay top-of-mind with consumers.” ~ Kelly Dickinson
HOW:
A powerful brand must have ‘attention value’. Kelly believes the story telling of a brand, through all its facets of design and communication, is vital to its success. The Stripe Collective, as a result, takes a holistic approach to creating living, breathing entities for brands of all stripes!
• Research & Discovery
• Brand Development Strategy
• Brand Design & Production
• Branded Online & Social Design & Production
• Branded Space Design & Production
• Branded Collaterals Design & Production
• Branded Art & Sculpture Design & Production
• Branded FF&E Design & Production
• Brand Advertising / Communications & Production
• Brand Activation & PR Event Strategy